This explainer video was created for Easy Life, a leading brand of adult hygiene products, as part of a broader awareness campaign on urinary incontinence. The topic required a delicate visual tone—informative, yet warm and relatable. I developed the concept, wrote the script, designed and rigged the characters, and animated every scene to reflect real-life situations with empathy and subtle humor. The video is part of a 3-part series focused on reducing stigma around the condition. It was designed in a simple, friendly style aligned with the brand’s voice and guidelines.